Oh dear, I am only responding to this to balance the existing answer. Please read what others have written on this subject to put it in perspective. Rolex watches are industrially produced in relatively large numbers. That is why you can see so many of them all over the place at every airport and shopping centre. How many Moser & Cie, Breguet, Audemars Piguet or Frodsham watches do you see by comparison? The most coveted Rolex watches are made of steel, which is a very cheap material for something as small as a watch. People use it in plumbing and to reinforce concrete structures such as bridges. My bathroom floor is made of steel. I cannot recommend it. It gives you cold feet. Rolex also use gold and perhaps sometimes platinum. These cost what they cost, the same to Rolex as to any other watchmaker. There are comparably priced watches, which by any standard are much better made, for example Grand Seiko. There are much more expensive watches, made by Breguet, Vacheron Constantin, Patek Philippe, Jaeger LeCoultre, Piaget and many others, which are not even comparable to Rolex, but they don’t excel in diving depth and shock proofing but in their complications, finishing and exclusivity. So, Rolex watches are worth their price if you are willing to pay for the privilege of owning a Rolex. They are not worth it if you want a watch of comparable quality, looks and functionality.