You have probably noticed this phrase in online marketing brochures where web sites proudly proclaim the large quantum of visitor traffic they have experienced on their sites. A Page View refers to the total views of every page on your web site. A Unique Page View is a page view by a unique person within a twenty-four hour period. Where as page view counts are site specific, unique page views are visitor specific. Both communicate important information about visitor behavior patterns and provide valuable insights into your search engine ranking.

Hits
The reason why there is some Web Traffic Toolkit confusion about this term is because it emanates from server technology and not from the art and science of visitor tracking and web analytics. A Hit merely refers to the number of information requests received by a hosting server. The number of hits is determined by the number of objects on a page. For example, if your home page has twenty-one objects, your site hosting server will record the page access as twenty-one hits. A word to the wise... It is best to use this statistic cautiously for what it is worth and not to be misled by inflated hit counts when implementing your online marketing plan.

Referrer or Visitor Source
A Referrer or Referring Link also known as the Visitor Source is a page which links to your web site. By looking at your referrers, it is possible to accurately identify the pages from where your site visitors are arriving.