This postcard, copyright 1907 by E. Phillips, a U.S. card publisher, speaks for the universally high regard in which the swastika was held as a good luck token before use by the Nazis corrupted its meaning.

The text on the card back reads:

GOOD LUCK EMBLEM

"The Swastika" is the oldest cross and emblem in the world. It forms a combination of four "L's" standing for Luck, Light, Love and Life. It has been found in ancient Rome, excavations in Grecian cities, on Buddhist idols, on Chinese coins dated 315 B.C., and our own Southwest Indians use it as an amulet.

It is claimed that the Mound Builders and Cliff Dwellers of Mexico, Central America consider "The Swastika" a charm to drive away evil and bring good luck, long life and prosperity to the possessor.

 

It should be noted that this text is not entirely accurate: The Mound Builders inhabited the Ohio River Valley and the Cliff Dwellers lived in the Southwestern United States; however, both did use the swastika, as did the Mayas of Mexico. Furthermore, although the swastika may look like four "L's" to one who uses the Roman alphabet, in Greek it forms four Gammas ("G's"), in Hebrew it can be seen as four Daleths ("D's"), and among the non-literate people of North America, it corresponded to no letters at all. Thus the ascription of Luck, Light, Love, and Life to the amulet is simply an English mnemonic, although it is prettily reinforced on this card by images of a horseshoe (luck), the rising Sun (light), twin hearts (love), and Earth (life). Finally, not mentioned in the text is the swastika's use as the specific emblem of Ganesha, the Hindu god of good luck, who is also represented as an elephant.

At left is a very nice American-made beaded item from the 1920s that bears the initials J.B.Y. and a black swastika on a white background. It is a simple strap-woven seed-bead piece of the type often made for a merit badge by Girl and Boy Scouts, or, as in this case, woven on a "while you wait" basis by American Indians for tourists at places like the Fred Harvey hotel chain in Arizona and New Mexico. It was found in an estate collection of Native American bead-work that had been put away and wrapped in 1929-dated newspapers. The twisted cotton threads terminate in a brass pin for hanging.

The use of the swastika in domestic ornament was fairly common in the 19th century. I have seen a beautiful white wedding dress, circa 1900, covered all over with embroidered swastikas. It came from the trousseau of a Polish-German immigrant woman, a "mail-order-bride" who was married in the U.S.

The swastika or hackencreuz was not a Nazi symbol originally, but was adopted by them as a "lucky" logo. (Imagine a political party of butchering madmen adopting the four-leaf clover as their symbol!) Some people believe that the swastika has been permanently co-opted or ruined by its brief appropriation by the Nazis -- who stood it up diagonally and placed it in a circle rather than running it four-square, and gave it their brand-logo colour scheme of black, white, and red, thus making THEIR swastika a national seal, unlike the non-Nazi swastikas of varied colour and form one finds all around the world.

It is a common misconception, almost an urban legend of sorts, to impute directional or positional preference or meaning to the swastika, and to claim that the Nazis "reversed the swastika" or "rotated it backwards" and therefore rendered it "evil." But this idea that directionality is important in the history of swastika usage is demonstrably untrue: counter-balancing (bilaterally symmetrical) arrays of clockwise and counterclockwise swastikas are common in both ancient and modern Indian art.

I believe that these considerations concerning the left- and right-turning swastika arose after the Nazis adopted the device -- and were part of a failed attempt to salvage at least a part of its former meaning by establishing a "good swastika versus bad swastika" dichotomy. Unfortunately, this swastika purity restoration attempt failed because ancient monuments and steles do not bear the theory out: The swastika appears in both left- and right-turned models in virtually all past cultures with no "deosil" and "widdershins" thought behind the direction, nor with "good" or "evil" concepts attached. The Nazis tipped the swastika up on end (diagonally), but it is even found that way in some old historical artifacts as well, such as this lovely example of the lucky swastika -- an embossed and airbrushed American postcard of the 1905 - 1910 era, bearing the legend "To Darling Baby," accompanied by a lavender swastika and a bunch of Lily-of-the-Valley flowers.