Top fashion house Ralph Lauren has apologised for using a
grotesquely Photoshopped image of a model, in which the woman’s head is
made wider than her waist.
After the bizarre image was criticised
online after being spotted in Tokyo, the company’s first response was
to accuse the sites reproducing it of copyright infringement in an
effort to cover up its blunder; being ignored (such usage is protected
by “fair use” provisions in the US and elsewhere), they eventually
decided to issue an apology:
“After further investigation, we have learned that we
are responsible for the poor imaging and retouching that resulted in a
very distorted image of a woman’s body.
We have addressed the problem and going forward will take every
precaution to ensure that the calibre of our artwork represents our
brand appropriately.”
Doubtless next time they will remember to shrink her head as well.
Charities and healthcare professionals dealing with eating disorders
have long castigated the fashion industry for promoting unrealistically
and unhealthily thin figures; with few men even attracted to such
skeletal waifs it is a wonder they continue to insist on using such
emaciated models.
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