Absolutely, retargeting can be super effective, even for a smaller e-commerce store like yours. I’ve been running retargeting ads for my vintage clothing shop, and they’ve been great for bringing back people who visited my site but didn’t make a purchase. The trick is to keep your retargeting audience tight—only people who viewed specific product pages or added items to their cart. That way, you’re not wasting money showing ads to folks who weren’t really interested. Also, use dynamic ads. For example, if someone looked at eco-friendly cleaning brushes, they should see that product in your ad. Facebook Ads and Google Ads both make this easy to set up. Another thing that worked for me was offering a small discount in retargeting ads—something like “Get 10% off your first order!” You might want to read the blog on Bluepear’s site. They explain ppc advertising strategies, including retargeting, in a way that’s super easy to follow and actionable. Trust me, it’s worth a look!