When using custom stickers for business, it's all about creating standout designs that truly represent your brand. Opt for high-quality, weather-resistant materials to ensure your stickers last, especially if you plan on using them outdoors. Be creative in where you place your stickers – whether it's on products, packaging, or as freebies – as it can really boost your brand's visibility. Also, consider adding QR codes or special promotions to encourage customer interaction and drive more traffic to your business.